Why didn't LIONEL market their product hieracry more clearly in the past?

Former Member

I just got a really nice LIONEL boxcar off eBay - it was super cheap - not even 5 bucks with postage included! Darn near mint!

I was surprised how nice and heavy this LTI-era car was - die cast frame - sprung trucks - def a little nicer than most of my other LIONEL rolling stock

But - its the same Orange and Blue box that everything else had back then - how did people tell the difference, beyond referring to the catalog?

Today - it seems they've caught on a bit and make snazzier more unique boxes for their better products.

Just an observation...

5/12/176:18 PM

Original Post

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