Bill Nielsen posted:Did the law in 1936 or 1937 ban all billboard reefers, or just the ones whose billboards were not related to the actual owner of the car? For example, the famous “Old Dutch Clenser” billboard was on a car owned by Cudahy, a meat company (and why would clenser be advertised on a reefer, anyway)? The Swift cars, however were owned by and carried Swift meats, a commodity that definitely needs refrigeration, so were these banned? Seems like I recall some more modern steel Swift reefers having large logos much like the wooden versions. Were these not considered “billboards”? And what about even more modern cars than that, the Tropicana cars immediately come to mind. They certainly seem to be like billboards to me, or was the law rescinded at some point, allowing these cars to be legal?
Bill in FtL
All the Billboard Reefers were privately owned. And in 1934 the ICC ruled that all shall go as of January 1,1937 but then extended to January,1938.
