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https://www.facebook.com/Ameri...eos/707548193113134/

You don't have to be a FB member to view it.

Much less goofing around this time, although I haven't looked at their latest O gauge presentation.

Pre-orders were about half of what they were when they announced the legacy Berk last time.  A case of "Fool me once???"  They do stress the Legacy Berk will be made this year.  They also promise some close up photo's of the engineering sample.

Rusty

Last edited by Rusty Traque
Rusty Traque posted:

https://www.facebook.com/Ameri...eos/707548193113134/

Much less goofing around this time, although I haven't looked at their O gauge presentation.

Thank goodness.  I think we all can enjoy a little humor, BUT those last few videos were a cringing challenge to watch in their entirety.

Pre-orders were about half of what they were when they announced the legacy Berk last time.  A case of "Fool me once???"  They do stress the Legacy Berk will be made this year.  They also promise some close up photo's of the engineering sample.

I think everyone appreciates when Ryan and Dave provide substantive information and even when they might recognize recent production shortcomings but also address those issues and possible remedies or timelines for possible info updates.  I also realize that we can't expect total disclosure on everything but a little recognition of what they hope to accomplish provides many of their customers piece of mind and carries much weight as long as we see they are upfront & sincere.

Rusty

 

I'm sorry, this video says "amateur hour" to me. Why no close ups of the locomotive while they are talking about it instead of apologizing for showing it against a black shirt. And the guys--I don't know who is on the left side, but a plaid shirt over a black T shirt, and why do you keep rubbing your nose??  This is a video from "THE BIG L" I would expect a more polished piece. If I were a casual observer, I would change the channel!

 

traindavid posted:

I'm sorry, this video says "amateur hour" to me. Why no close ups of the locomotive while they are talking about it instead of apologizing for showing it against a black shirt. And the guys--I don't know who is on the left side, but a plaid shirt over a black T shirt, and why do you keep rubbing your nose??  This is a video from "THE BIG L" I would expect a more polished piece. If I were a casual observer, I would change the channel!

 

That would be Dave, Dave.   It looks and sounds like these things are shot with a cell phone.  Believe me, this was far better than some of their past videos.

The really need to take some lessons from Rapido Trains (HO) on how to make video's, although RT's sthick can get a little tiresome at times.

Rusty

Oh bother. These aren't supposed to be guys turning out trains in their garage. Marketing is what sells product (even bad product, look at Mc Donalds),  my input was meant to be suggestions that they need to improve their delivery. I am actually thinking about the new Berks, although I really don't NEED another engine on my layout--but I want to see the "new and improved" features (question, if something is NEW, how can it also be improved--isn't it either one or the other???.  OK, if you don't get it, that was an attempt at reality humor poking fun at typical marketing wording.) so I can make an educated decision.  I can no longer afford to just go out and buy stuff to "support the hobby" like I did with the Big Boy and the Challengers--back then I was an employee, now I'm just a part-time self-employed guy. I suspect more and more of us are becoming that, so new market share is critical to a viable group to support these manufacturers. Better video production will help!

Thinking about this, the idea of production to just meet pre-orders does not indicate any long term commitment to the product line. There is a major economy of scale when you produce stuff in larger quantities and production parts are interchangeable with other items.  Why do you think we can keep the old ACG products running? Because the same parts were used over a large variety of products. ACG was frugal almost to a fault on that point. So was the old Lionel.  But I'm getting far afield of the subject line now.

Dave, I talked with them several years ago about this.  The reason they don't overbuild is that they end up with inventory they didn't sell and the money it cost to build it cannot be recovered.

Gilbert built the same thing year after year and the left over went into uncataloged sets and dumped on the market.  The parts were interchangeable because of technology at the time.  That's no longer true.

Today when Lionel dumps product on the market at greatly reduced prices dealers and buyers scream.  

Greekchief posted:

Well I guess Lionel should raise prices to pay for better video production equipment then. For the record I'm fine with the video. It was informative and to the point. And much appreciated.

It can all be done with a PC, inexpensive or freeware video software and an inexpensive video camera. Pretty sure Lionel has a PC somewhere in HQ.

The problem is, live podcasting is like live TV: You only get to do it once.  They would be better served putting out a video without going live.  After all, most folks view these videos after they're "aired."

As I said earlier, this presentation was far better than their other videos.  Even the O gaugers got tired of the goofing around in the last couple of catalog videos.

Rusty

Bill said: The parts were interchangeable because of technology at the time.  That's no longer true.

That's no longer true because there is no thought given continuing production nor to using existing tooling to make new stuff.  It appears that every locomotive is designed independently of the rest of the line. The only tooling that is shared is the classic freight car tooling and passenger car  tooling. As for having product left over, That's an investment in the future. It used to be that companies were used to having product "on hand."  Now it's all about Just In Time manufacturing, which often becomes Never On Time.

 

What Lionel is selling is nostalgia and escape/fantasy. AF trains  were the only type that my parents gave me until I changed to HO in 1960. Now at 73 trying to live my fantasies one more time. Trying to get back into flying - yep bought a Cessna 150 and trying to get a sign off my by instructor. Guess if you worked on marketing toy trains 40+ hours a week you might get board too. Especially if you don't paid enough to buy these products. Lionel is really the only game in town like it or note. Just some random thoughts.

traindavid posted:

I'm sorry, this video says "amateur hour" to me. Why no close ups of the locomotive while they are talking about it instead of apologizing for showing it against a black shirt. And the guys--I don't know who is on the left side, but a plaid shirt over a black T shirt, and why do you keep rubbing your nose??  This is a video from "THE BIG L" I would expect a more polished piece. If I were a casual observer, I would change the channel!

Exactly!  I am a casual observer and barely made it past 1:00.

Lionel should be embarrassed...but maybe that appeals to their target market.  Makes ya think.

Old Goat

Last edited by Old Goat

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