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Originally Posted by KOOLjock1:

It makes perfect sense, unless you're at the aged end of the train-buying demographic.  The center of the "hobbyist" demo has moved from those that grew up with The Lionel Corporation to those who were raised on Lionel/MPC/Fundimentions.

 

I turn 51 next month, and every catalog that came out in my formative years had that type-face.

 

Jon  

Nostalgia is a potent emotion that Lionel applies quite effectively. However, I find this graphic confused and dated. The use of a 45-year old logo from a period of production that many would argue was less than shining, braced with a font ("Brush") that was designed in 1942 suggesting that their young, toped with the classic "L", a watered down version of their current logo, doesn't instill thoughts of a bright future. It's a mixed message. Mike got it right, it's clipart. The thing looks like a ransom note.

With me it wasn't a matter of like or not like.  I loved the General Mills era and still do.  From a current Lionel branding standpoint I just find it odd.  Its like Cadillac going to the effort of currently redesigning their logo...and then using the old logo on the back of instruction manuals in new cars.  In these days...with branding...you gotta have a clear image.

I actually like the Banner, and I am Glad I collect/operate Lionel Trains. I have been buying Lionel Trains since the late 1940's through today. So much has changed, so many Likes/Dislikes, however, Lionel Lives On, for that I am so Thankful. Let's all have fun with Lionel Trains. Happy Railroading. (The New Catalog is Beautiful, 2015 Signature Edition)

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