It's a win situation for the hobby! It is called exposure to the public. There are many folks who don't realize that Lionel and the other companies are churning out model trains with all the added features at a crazy pace. We do shows and folks always, always, ask that simple question, Lionel is still in business? Yes and they are pumping out plenty of product to make all of us quite happy to be in the hobby.
Jerry Calabrese tried the pop up store concept in certain areas, financially successful or not. IT IS CALLED EXPOSURE OF A COMPANY THAT A LOT OF FOLKS THINK IS NO LONGER AROUND. IT IS CALLED BUILDING THE HOBBY. I truly believe that Howard Hitchcock is a smart executive looking to add exposure to his company and it helps the other companies. Do you see Atlas, Williams by Bachmann, MTH opening up pop up stores? No!
LIONEL is and we should applaud them for their efforts. Nothing wrong in this approach.
Thank you, Lionel.