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Custom Run Uncataloged Premier Line O Scale 36’ Woodsided Reefer Cars Announced
January 20, 2022 - M.T.H. Electric Trains has announced an exclusive and uncataloged Premier Line 36’ Woodsided Reefer Car in unique Genco Olive Oil livery to be distributed by M.T.H. Authorized Retailer Roundhouse South of Port Orange, Florida. The reefers will be available in very limited quantities in two car numbers on a first-come, first-served basis. The anticipated delivery is May 2022. Item No. 20-94615 Genco Olive Oil 36’ Woodsided Reefer Car Item No. 20-94616 Genco Olive Oil 36’ Woodsided Reefer Car The coming of the railroad changed the way America ate and drank. Before the iron horse connected every town of any importance to the outside world, most food was grown or produced locally. The arrival of cheap, fast, refrigerated transport — in the form of the woodsided reefer with ice bunkers at each end — enabled local brewers, dairies, meat processors, and other food businesses to become players on a national scale. Until 1934, shippers could advertise their wares on leased billboard reefers, each a hand-painted traveling work of art. That year, the Interstate Commerce Commission outlawed the flamboyant paint schemes because the cars often hauled shipments from other companies — whose freight bills thus unfairly paid to advertise the lessee’s products. What doomed the billboard cars was truth in labeling. Depending on shipping needs, billboard cars often carried loads for customers other than the company named on the car sides. A beer company requesting an empty reefer for loading, for example, might find a cheese maker’s delivered to its door. Shippers were not happy when their product was carried in a car bearing a large ad for someone else’s product — they complained that their freight bill had in part paid for another company’s advertising. Responding to these complaints, the Interstate Commerce Commission in July 1934 mandated the phasing out of billboard reefers and ruled that thereafter, the lessee’s name on a car could be no more than 12" high. By law, all billboard reefers were removed from service by January 1937, although many soldiered on in drabber paint schemes as late as the 1960s. Order Directly From: Roundhouse South |
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M.T.H. Electric Trains will be releasing the Premier O Scale 36’ Woodsided Reefer Car in four select liveries in 2022. Each of these unique schemes will be available in limited production quantities and will begin shipping to M.T.H. Authorized Retailers in May 2022. Check out each of these offerings HERE. These items are available to order from your local M.T.H. Authorized Retailer. | ||||||
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