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Continuing the series of beer cars from local breweries in New York we have announced our fourth beer car   This one is for the Schaefer Brewing which was located in Brooklyn and later in Lehigh VAlley Pa.  The car has one of their biggest ad campaigns on the side . The jingle " The one beer to have when you're having more than one"  There will be 2 numbers available and delivery will be about January to Feb 2019     The car is a Premier 36 foot woodside reefer from MTH .  Here is the artwork

Order forms are available at our website www.njhirailers.com/njhr-store

 Schaefer

Schaefer Beer Reefer car_angled

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Last edited by bluelinec4
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‘The one beer to have when you’re having more than one’.  Now that is a slogan I can appreciate.  Are you saying it was a jingle, like a song line?  Now I want to hear it.  I’m from Chicago.  No Schaefer beer around here.  I’ll try google.  I have some Schaefers in my beer can collection.  Now I’m getting thirsty.  Good luck with your run.

i googled it.  Outstanding jingle. Kind of like on the shampoo bottles of old.  Shampoo, rinse, repeat.  Do it more than once so you consume more product.  Good to the last drop.  I heard that!

Last edited by William 1

Ordered and already giddy with anticipation.

The Schaefer TV ad that I have never forgotten was the early 1970s ad in which a Schaefer “rookie” worker is hazed into singing the company jingle in front of his co-workers.

”The most rewarding flavor in this man’s world

for people who like having fun

Schaefer is the one beer to have

when you’re having more than one.”

His gentle rendering with his angelic, choir-like voice captivates his co-workers, who simply weren’t expecting it.

Jim R. posted:

Ordered and already giddy with anticipation.

The Schaefer TV ad that I have never forgotten was the early 1970s ad in which a Schaefer “rookie” worker is hazed into singing the company jingle in front of his co-workers.

”The most rewarding flavor in this man’s world

for people who like having fun

Schaefer is the one beer to have

when you’re having more than one.”

His gentle rendering with his angelic, choir-like voice captivates his co-workers, who simply weren’t expecting it.

Last edited by bluelinec4

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