It is a Ford add from 1949. The completely re-designed Ford came out and it was a big deal!
When it was shown to be a 1949 ad I actually got excited. Unfortunately the model is a ‘51 and it is too different from the ‘49 to use on my ‘49 era layout. (Knowledgeable folks like to point out things like that.)
It is nice to see Menards do some more models from the post WWII era. And 1/48😁