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Spoke to a very nice gentleman, Larry (forgot his last name) at the Bachmann booth yesterday. He had formerly worked for Williams, now at Bachmann, in charge of WBB. Lot of business speak, eg., ROI, product visibility, yada, yada, yada. What I got from our brief interaction is this - WBB’s O Gauge line ain’t hittin’ the long ball for Bachmann, financially speaking. He said an upcoming meeting of all the Bachmann biggies would be taking place in a few months, and that while he will advocate strongly for an stable, or even increased, presence of Williams in the product line, he was doubtful. Materials, transportation, advertizing, etc.., costs had all risen to untenable levels.

Last edited by Mark V. Spadaro
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I have a set of multiple different road name postwar Lionel copies as Williams F units. Just like to look at them on display.  I think they cost me about $100-150 each many years ago.

I suspect many of us could see this on the horizon, but the day of Williams as a low cost alternative, for conventional operators,  may be coming to an end finally, from what Larry told you.  Competing against Lionel,  with its remarkable longevity and brand loyalty is a very challenging lift.  Without K-Line, the less expensive part of the hobby has been really lacking for some time.  MTH has made an apparently successful effort to keep prices down by essentially becoming a skeleton operation with minimal overhead.

I just checked out the 3rd Rail site and they have a locomotive on offer for about $4500.  Makes the new Lionel Big Boy look like a bargain .

So yes, costs are apparently reaching a problematic level for some producers.  In HO and N gauge, rolling stock and locos cost what they used to cost for Lionel products not all that many years back.  Rapido (the high end HO manufacturer of beautifully detailed trains) produces passenger cars for north of $100 each.  Fasten your seat belts.

Last edited by Landsteiner

On a more optimistic note, one of the forum sponsors has a page of Lionel locos, mostly LionChief I'd guess, for between $200 and $250.  Not chicken feed, but much more affordable than the LionChief + 2.0, Legacy, PS3 locos that are approximately at least twice as expensive.  Actually less expensive than Lionel locos in the 1950s, corrected for inflation and incomes, and more in the range of what old Marx locos sold for. If you shop carefully, you can probably find a LionChief Thomas set for under $200 for your kids, grandkids or yourself. So it's not completely impossible for those with more limited budgets.

Whatever the internal issues are, Williams has kind of been on death's door for a while IMO (and that is all it is). Their original operation, reproducing classic Lionel post war at affordable prices, worked when all there was was conventional operation and post war had become expensive.

When the post war collecting mania died, and you can get post war trains for pretty reasonable prices, part of their reason for existing disappeared. Their attempts at more scale equipment fails because they still are catering to the conventional operator, who more and more is going to be a thing of the past. The lack of any kind of remote operation hurt them, I think fatally. They could have gone the Lionchief route, and used either bluetooth or wifi to connect to their engines with a remote and/or app, and offered at least basic command control if not sound . Given Bachman's other product lines offer DCC, maybe they could have used DCC over wifi or bluetooth to control the engines (would have saved them a ton of development costs doing that). DCC wirelessly has the advantage it won't conflict with DCS, which it does wired.

From the comments made, it seems like Williams by Bachman may be in a quite common situation. Their existing line doesn't generate enough revenue, but they can't justify (in their eyes) spending money on a new line that might attract new buyers with command control, likely feeling they can't get enough new orders to offset the cost of developing it.

@bigkid posted:

Whatever the internal issues are, Williams has kind of been on death's door for a while IMO (and that is all it is). Their original operation, reproducing classic Lionel post war at affordable prices, worked when all there was was conventional operation and post war had become expensive.

When the post war collecting mania died, and you can get post war trains for pretty reasonable prices, part of their reason for existing disappeared. Their attempts at more scale equipment fails because they still are catering to the conventional operator, who more and more is going to be a thing of the past. The lack of any kind of remote operation hurt them, I think fatally. They could have gone the Lionchief route, and used either bluetooth or wifi to connect to their engines with a remote and/or app, and offered at least basic command control if not sound . Given Bachman's other product lines offer DCC, maybe they could have used DCC over wifi or bluetooth to control the engines (would have saved them a ton of development costs doing that). DCC wirelessly has the advantage it won't conflict with DCS, which it does wired.

From the comments made, it seems like Williams by Bachman may be in a quite common situation. Their existing line doesn't generate enough revenue, but they can't justify (in their eyes) spending money on a new line that might attract new buyers with command control, likely feeling they can't get enough new orders to offset the cost of developing it.

Best analysis of the wbb problem I've read so far. I hope that bachman hangs on to the wbb tooling because what I foresee happening is that all the fancy electronics in Lionel locomotives will not be repairable and in addition, the electronics will not be available at any price. Add to that, folks that repair these things are not spring chickens. Thus, it is possible that everything old will become new again and conventional running will find favor in another generation.

I've often wondered how many truckloads of WBB engines Trainworld bought.  They've been blowing them out for what seems like a decade or more.  I own several - they're great workhorses, but certainly not showpieces.  The pricing of recent Williams-branded production is a problem - I agree with the previous points regarding them being priced too high for conventional-only operation - I think there would be a viable market in the $150 range for diesels and $200 range for steamers.  I'm also put off by the ridiculously high MSRPs.

Thank goodness for used stuff at train shows.

@Mallard4468 posted:

I think there would be a viable market in the $150 range for diesels and $200 range for steamers.

Thank goodness for used stuff at train shows.

I generally agree but inflation in the last year has been horrendous.

In light of this add 50 bucks to each of your targets. Yes the market would certainly be interested at $150 and $200, but not even Menards, can deliver those prices today, and in that sense it wouldn't be considered "viable".

This makes your last sentence particularly true -- I fully agree with it.

Mike

Timely post. I went to a TCA show yesterday in search of some parts or, more likely, some low cost engines I could use as spare parts carcasses the Williams engines I own. Dealing with zinc pest on the side frame of an FA2 truck. Could not have been more fortunate.....found a set of Alco with the dummy missing a shell and the matching powered unit for a mere $90. That gives me trucks and other parts for a while. Also found a set of 4 O27 passenger cars for $100.

Sad that we're having to consider salvage and duplicate purchases to protect what we have, just a sign of the times.

I'd really like to see Bachmann invest in the WBB line. Nothing against Lionel, just like to see competition. I was hoping they'd fill the void left by K-Line and now, for the most part, MTH by licensing DCS like Atlas or with their own remote control system. Not holding my breath.

Last edited by raising4daughters

I was also present for the talk with Larry Harrington. What I got from his description of the situation was that WBB was caught in a bind -- captive to a  builder who wants production quantities well in excess of what's reasonably sell-able in the conventional market. That plus the escalating price of China production. I kinda wish I had remembered to ask if they ever considered looking at places like Indonesia.

---PCJ

@bigkid posted:

.......they still are catering to the conventional operator, who more and more is going to be a thing of the past. The lack of any kind of remote operation hurt them, I think fatally. They could have gone the Lionchief route, and used either bluetooth or wifi to connect to their engines with a remote and/or app, and offered at least basic command control if not sound .

@Mallard4468 posted:

  I'm also put off by the ridiculously high MSRPs.



Several good points here, I think. It is indeed becoming a majority command control hobby. Perhaps WBB should consider adding ERR to its offerings. Weren't they were advertising some kind of remote control system a few years ago? Apparently this was discarded.

I agree it is a big mistake to put such ridiculous MSRPs in their catalogs. I'm sure it has caused a lot of potential buyers to flee. If they'd put reasonable "close-to-street" prices on their stuff, it would help them a lot. As it is, potential buyers see no value received in exchange for giving up command control.

Just my opinion.

I thought it would have been a good fit for WBB to pick up the MTH RK line for locomotives and rolling stock.  I agree they needed to add a a command control option.  Either a license for DCS or a switch to blue tooth control would have worked.  Our hobby is missing an option for lower priced, traditional trains that offer more than post war Lionel.  The marriage of WBB and MTH RK seemed like a natural!  Of course my opinion on what would have been good for WBB is only from an admittedly selfish hobbyist perspective, not as an investor.

Competing to sell new product, when I my opinion, this is plenty of used product out there is a "tough go".

For instance when I asked about buying a K-Line Mikado recently (which I did and posted about) many opinioned, that the Lastest Lionel Version probably used those molds.  Well for the price difference, I can upgrade the electronics to anything I might want and add detail parts, and still be at less than half the price.  Plus no zinc pest (they would have shown up by now).  Or if I leave as is, could probably buy (4).  It has TMCC, Railsounds, Chuffing smoke and Electro-coupler.

Another example - Used Williams Brass Big Boy recent sales on that auction site $538 - $800.  Not $2,899.  Can do a lot upgrades for a $2K price difference.

Just Sayin'

Last edited by MainLine Steam

Competing to sell new product, when I my opinion, this is plenty of used product out there is a "tough go".



That's one factor that fascinates me about the economics of this industry. Plenty of used product out there, especially rolling stock that become technologically obsolete or go out of style. For the last 20-25 years, your LHS stock hasn't been the only source due to the internet. In addition to being able to check inventory at other LHSs and train shows, an auction site currently has about 200,000 O gauge pieces listed.

Over the weekend, I picked up a set of 4 NIB Williams NKP O27 passenger cars at a train show. Sure, they probably sat in boxes for 20 years, but they're not inferior to something made today (except for the silhouettes). I've not seen anyone else make traditional-sized passenger cars in NKP except for the 60' Rail King streamliners and they're really rare. The scale Premier versions that are too big for my layout seem more common.

Taking me to the other point about this hobby....variety. It's still incredible. In addition to all the main and niche road names, we present the manufacturers with the 1:48 scale vs. O27/traditional/semi-scale split which further reduces demand per item.

I guess the high cost along with dwindling interest these days has hindered the M.R.R. industry. Since I couldn’t find an MTH SAL diesel, I took a chance and bought this W.B.B. for 200 to the door.

I was blown away at the details that were even better than MTH, Lionel and Atlas O engines!                                                     Not sure who made the RS-3 and GP-30's for W.B.B. but they were spot on. Even has sounds!

It’s too bad they couldn’t continue with this type of Quality product. On the other hand, I see how the lack of buyers is affecting the hobby. Glad I got all the stuff when it was abundant. Cant even find Scale-Trax anymore to build a layout. Love that thin center rail blade!

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Last edited by SIRT
@martind posted:

Hopefully, someone such as Maynards or RMT can fill the void created by the demise of K-Line and Williams.  There is a need for reasonably priced scale or semi scale trains.  If you think about it, K-Line was succeeding while MTH and Lionel were dominating the market.

Marty

Menards is a big box hardware store. They will never be a big player in O guage. It's merely a small side gig that has no effect on their bottom line.

K Line made fantastic products. Many items still hold the bar high even by today's standards. I.e. most of their passenger cars, as well as the Hudson and K4.

BUT, ultimately they did NOT succeed, because they low balled their own MSRP.

Yes, competition is always good. I dont know that Lionel has directly forced anyone out of business. Especially with the steady stream of hiccups over the last several years.

It's our fault WBB hasn't succeeded.  Why didn't we buy?

Who didn't step up and take over MTH? There are plenty of folks on this forum who know how things should be done.

There are constant complaints about prices ,and then people rush to get preorders in before the catalog makes it to the mailbox.

I see people with walls and walls of trains and layouts that take up entire basements. Some layouts never get finished. It's like the guy driving a new 80k escalade complaining about gas prices.

How many runs of the Vl bigboy has Lionel offered now? Someone's buying them. Often times more than one.

Is the demand, or at least the "profit" in the high dollar stuff? I dunno. I imagine Lionel thought it was worth it to spend a few bucks on Mth tooling, which now appears in every catalog.

Maybe overseas manufacturing costs aren't much different between WBB and VL. What's a dozen more wires and a couple of molex plugs?

Last edited by RickO
@RickO posted:
There are constant complaints about prices ,and then people rush to get preorders in before the catalog makes it to the mailbox.

This is the way markets work, with folks being found on one extreme or the other.

Very few seem to be talking out of both sides of their mouths. The people complaining about the loudest about prices are largely not the same people rushing to get their orders in.

Can a manufacturer or marketer meet the needs of both extremes?  No.

Can they cultivate enough in the middle to survive?  Normally yes.

In any case buying used seems, at present, to be where the best value is to all, whether they be extreme or mainstream.

Mike

This is the way markets work, with folks being found on one extreme or the other.

Very few seem to be talking out of both sides of their mouths. The people complaining about the loudest about prices are largely not the same people rushing to get their orders in.

Can a manufacturer or marketer meet the needs of both extremes?  No.

This is the way the markets have worked since Covid.
1.  Covid shutdowns cause a reduction in production and an increase in the cost of goods
2.  Profits for the largest companies (mostly their CEOs) still soar.
3.  Covid ends (mostly) and companies are faced with either resuming previous production levels and moderating or lowering prices or continuing to produce less and charge more.
4.  Most companies (especially the larger ones) choose the latter
5.  Their reported profits reflect that
6.  They are mostly not called out on it, and instead workers are blamed for inflation with a call to reduce work forces.  Many comply.
And their you have the "markets".
John

Very few seem to be talking out of both sides of their mouths. The people complaining about the loudest about prices are largely not the same people rushing to get their orders in.

Mike

How do we know? There was a forumite where price analysis and comparison was his thing.

He was always critical, yet always opened his wallet....and does so to this day. Albeit on another forum.

(On a side note, I never minded the price critique. However I think it was so frequent it got to the point moderation took issue with it. I suppose , with the manufactures being sponsors. I can understand that.)

@RailRide posted:

I was also present for the talk with Larry Harrington. What I got from his description of the situation was that WBB was caught in a bind -- captive to a  builder who wants production quantities well in excess of what's reasonably sell-able in the conventional market. That plus the escalating price of China production. I kinda wish I had remembered to ask if they ever considered looking at places like Indonesia.

---PCJ

Bachmann is owned by Kader, a major toy manufacturer in China. It owns multiple Chinese factories and is very much a Chinese company. Bachmann is not going to seek production facilities outside China.

For whatever reason, Kader always finds a way to idle tooling, with only a bit of it used for current production, including RMT and Menards.

How much tooling does it possess?

Kader took over all the tooling when it bought the Sanda Kan production facility more than a decade ago. Sanda Kan had taken over most of the K-Line tooling when Maury Klein declared it bankrupt.

Kader also controls everything Jerry Williams used in production for decades.

I wish I understood Kader’s endgame, but I don’t.

@RickO posted:

Menards is a big box hardware store. They will never be a big player in O gauge. It's merely a small side gig that has no effect on their bottom line.

K Line made fantastic products. Many items still hold the bar high even by today's standards. I.e. most of their passenger cars, as well as the Hudson and K4.

Yes, competition is always good. I don't know that Lionel has directly forced anyone out of business. Especially with the steady stream of hiccups over the last several years.



Rick - I agree particularly with the points you make above.

Being from Wisconsin, I am 99% sure that the ONLY reason Menard's is in O Gauge is because John Menard wants to be.  He lives life "large".

Sure Indy Car racing was a way to expand his advertising, but the reason he got into it was because he and his son wanted to be involved.

@Jim R. posted:

Bachmann is owned by Kader, a major toy manufacturer in China. It owns multiple Chinese factories and is very much a Chinese company. Bachmann is not going to seek production facilities outside China.

For whatever reason, Kader always finds a way to idle tooling, with only a bit of it used for current production, including RMT and Menards.

How much tooling does it possess?

Kader took over all the tooling when it bought the Sanda Kan production facility more than a decade ago. Sanda Kan had taken over most of the K-Line tooling when Maury Klein declared it bankrupt.

Kader also controls everything Jerry Williams used in production for decades.

I wish I understood Kader’s endgame, but I don’t.

Being a Chinese company, at some point they will Probably start Selling their Products in Orange Boxes under the Brand name "LionL".  (no that's not a typo)

Last edited by MainLine Steam

One of my favorite models is Peter Witt Brooklyn Streetcar #8454 by Williams/Bachmann. It is small, inexpensive and nicely detailed. You don’t have to be a trolley car fan to admire this scale model. Forum sponsor TrainWorld advertised them for years at, as I recall, a price of about $100. New ones are more difficult to find now and priced much higher. Trolleys can be run on a compact layout. This segment of the hobby, although small, will be impacted if Bachmann quits the O gauge market.

MELGAR

MELGAR_2022_0921_06_BKLYN_8454_10X5_SOUTH

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@MELGAR posted:

One of my favorite models is Peter Witt Brooklyn Streetcar #8454 by Williams/Bachmann. It is small, inexpensive and nicely detailed. You don’t have to be a trolley car fan to admire this scale model. Forum sponsor TrainWorld advertised them for years at, as I recall, a price of about $100. New ones are more difficult to find now and priced much higher. Trolleys can be run on a compact layout. This segment of the hobby, although small, will be impacted if Bachmann quits the O gauge market.

MELGAR

MELGAR_2022_0921_06_BKLYN_8454_10X5_SOUTH

Wasn't aware of these.  WOW!   Just added to my "hit list".

@MELGAR posted:

One of my favorite models is Peter Witt Brooklyn Streetcar #8454 by Williams/Bachmann. It is small, inexpensive and nicely detailed. You don’t have to be a trolley car fan to admire this scale model. Forum sponsor TrainWorld advertised them for years at, as I recall, a price of about $100. New ones are more difficult to find now and priced much higher. Trolleys can be run on a compact layout. This segment of the hobby, although small, will be impacted if Bachmann quits the O gauge market.

MELGAR

MELGAR_2022_0921_06_BKLYN_8454_10X5_SOUTH

Customizable as well.

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John

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I always kind of wondered why Bachman bought Williams, by the time they did it those looking for post war reproductions were already declining, especially given as I wrote in another post that genuine post ware became more affordable.  I was happy when Bachman seemed to be introducing new products, like the scale 44 tonners, thought maybe they were going to offer scale or semi scale new products. At one point there was talk I dimly recall of Bachman putting  a basic command control system in the O gauge engines, like Lionchief became, I think they had demoed something like that for large scale trains they were pushing into at the time.

What it looks like now is they are basically milking what they can out of existing products, not putting much if anything into it, and letting it die. Not sure who would buy the Williams line, none of the existing companies would have any reason to, especially given they are conventional only. Maybe something like the tooling for the 44 tonner would appeal, where someone could put command control into it and sell it, but not even sure that would work.

@MELGAR posted:

One of my favorite models is Peter Witt Brooklyn Streetcar #8454 by Williams/Bachmann. It is small, inexpensive and nicely detailed. You don’t have to be a trolley car fan to admire this scale model. Forum sponsor TrainWorld advertised them for years at, as I recall, a price of about $100. New ones are more difficult to find now and priced much higher. Trolleys can be run on a compact layout. This segment of the hobby, although small, will be impacted if Bachmann quits the O gauge market.

MELGAR

Note that it is a model of a Baltimore Witt (6001 > 6150). Bachmann spent a full day at the Baltimore Streetcar Museum measuring and photographing their 6119. They only made two small errors on the model; one of omission and one of commission:

Omission = no headsigns

Commission = all the window glass is flat on the prototype, one window on each side at the rear is slightly curved.

All-in-all, it is a wonderful model; I have six. Three have been converted to scale wheels and three (so far) have not. The only other item needed for conversion is a decent pole (Wagner or Q-Car). Unfortunately, I do not have any photos of the prototype that I can post but a search of the BSM's website will yield some results:

https://baltimorestreetcarmuseum.org/

Williams by Bachmann did introduce some good stuff after the acquisition in 2007 and seemed enthusiastic at the onset.

In the news release from the company that year, Bud Reece, Senior Vice President Sales & Marketing for Bachmann, was quoted as saying "We at Bachmann feel that the Williams brand is very important in the 3-rail market place. We will continue to use and promote the Williams name as ‘Williams by Bachmann’ to capitalize on both brand names. With the help of Larry Harrington, we plan to expand the availability of Williams by Bachmann products by supporting both the current Williams dealers and our national distributors. We will certainly continue to honor warranties from Williams, and we also hope to continue the Platinum Club on a modified program, yet to be determined, plus offer and expand the club to all of our Bachmann family."

In addition to the Peter Witt streetcar, I love the Baldwin 4-6-0 WBB introduced circa 2011, which was nicely geared and smooth as silk. It’s still one of my favorites for my O-27 layout.

0AAF46EE-F82B-4AA9-B7F8-B4A8A5A16C9E

Now, more than 15 years later, WBB seems to have little interest in the O gauge market.

I think it’s clear that Bachmann is expected to perform strongly under its holding company, Kader (which bought Bachmann in the early 1980s when Bachmann was strictly a mass-market train maker similar to Tyco).

So maybe Kader, which has a mass-market nature, simply isn’t interested in niche hobby products. If Larry Harrington was talking a lot about return on investment and expressing doubts that his ideas will be considered, I guess that would be consistent.

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Even though I'm slowly leaving the hobby, it's a pity that WBB seems to be on the way out. My last York had me selling all my engines - all conventional. Although some sales were missed because they weren't computer controlled, other people were eager to buy them because of the dependability of conventional: "Nothin' I can't fix myself". So long & thanks, WBB.

Competing to sell new product, when I my opinion, this is plenty of used product out there is a "tough go".

For instance when I asked about buying a K-Line Mikado recently (which I did and posted about) many opinioned, that the Lastest Lionel Version probably used those molds.  Well for the price difference, I can upgrade the electronics to anything I might want and add detail parts, and still be at less than half the price.  Plus no zinc pest (they would have shown up by now).  Or if I leave as is, could probably buy (4).  It has TMCC, Railsounds, Chuffing smoke and Electro-coupler.

Another example - Used Weaver Brass Big Boy recent sales on that auction site $538 - $800.  Not $2,899.  Can do a lot upgrades for a $2K price difference.

Just Sayin'

Don't recall Weaver making a brass Big Boy.  Was it a Williams maybe?

Of course, it's prudent to remember that Bachmann is a 180+ years manufacturer/marketer.  Maybe not the same cachet...at least to this crowd...as "Lionel", but all in all quite successful and durable in their own M.O..

So, O3R hasn't quite panned out, apparently.  Ford had its Edsel, Chevrolet its Vega, Pontiac its Fiero, ...and Lionel had its HO, several pushes of the car up the hill with a rope, in fact.

A few Yorks back I also collared a Bachmann rep for a chat.  Just from their display you could tell that O gauge trains...WBB (O3R), NOT their highly successful, innovative On30 line...was a 'stepchild' in the family.  I challenged 'Jack'...I believe was his name...to consider a shot in the arm for their newest acquisition.

I had two memorable encounters/experiences that year.  First, while working behind the Trains counter at the LHS, I watched enviously as the crowds daily gathered at the Radio Control counter(s) in the store to see the latest and greatest new products capitalizing on the rapid changes afforded by BATTERY TECHNOLOGY.  It touched every branch of that hobby.  Gas-powered engines were passé.  Electric motors, brushless motors, micro-motors...in airplanes, drones, helicopters, cars, trucks, speedboats, sailing boats, military equipment, construction equipment.  Totally untethered.  Lights, cameras, action, sounds.   

But not in T-R-A-I-N-S.

There were days, I swear, that given an appropriate sized, handy flyswatter, I'd have taken out one of those mini-drones the R/C crew flew around the Trains Dept...just to disturb the crickets in our corner!

Anyhow, the other 'event' was encountering a vendor in Orange Hall who was selling  battery power, R/C conversions for trains...principally G scale, ...but also demonstrating installation in O scale/gauge equipment!!  Whoa!!!!  Now, successful 'Dead Rail' conversions in G scale were a no-brainer based on multiple DIY articles in some hobby periodicals by then.  But, O scale??  Not so much.  But there they were...DCC, sound, and no wires to the track.  I was mesmerized.  So I decided to give it a try for myself...but on an LGB mogul that I had.  A few weeks thereafter, I took that mogul and its battery/electronics equipped tender over to the R/C department, put it on the carpeted floor...NO track...turned it on, and with black box in hand ran proudly ran it past the counters, R/C crew, and their customers.  Take THAT!!

So, meanwhile, back at that York discussion with 'Jack'.  I dared suggest their resuscitation and barnstorming entry into the world of O gauge (NOT On30!) might be starter sets with BATTERY POWER, remote control, durable equipment (the Williams stepchildren)...and (drum roll) a new variant of their highly successful HO E-Z track line; O gauge E-Z track, 2-rail.  Both engines/rolling stock features (e.g., wheel treadwidth, flange depth, etc.) and track features(e.g., rail height) designed to enable running on existing 3-rail layouts.   You know..."The future can be NOW on your existing 3-rail layout!"...sort of hype.

Ah, well, Jack was a true ambassador for the hobby...he had boundless tact.  As I concluded my blather, he smiled and then told me a story about Bachmann's recent experience with marrying batteries with trains.   Bachmann HAD been discussing battery power for trains...in the search for new products.  However, it seems some chap decided to execute one of those DIY conversions on his Bachmann 'Big Hauler' train set.  Of course he didn't exactly follow the instructions/advice of others.  A battery is a battery, right?  A charger is a charger, right?  Battery + charger were not compatible, house fire occurred, lawyer hired, went to court.  Bachmann (deepest pockets, of course) named to be complicit and liable for damages. ( )  Cut to the chase, Bachmann's involvement was dismissed (common sense prevailed).

But 'collateral' damage was done;The legal staff declared that any thoughts of putting batteries in trains should be quashed.  Too risky.  Not enough safeguards.  Too many idiots (my thoughts, not theirs!),  And so, even though it had, indeed, been considered, it would never again be discussed...until the legal beagles could agree it was acceptable.  Well, Jack's version was more polite, but no more optimistic.

It's really too bad, too.  It's the sort of resuscitation that the WBB pieces to the future puzzle could possibly hold.  After all, there's no denying that Lionel has a firm grip on the starter set market for O3R.  There's also no denying that no O3R trains manufacturer has made that first offering of a 'Dead Rail' set into the starter market.  Bachmann is, however, king-on-the-hill for starter sets in HO/N/G/On30.   Battery powered hobby products is fast losing its innovative charm.  It's becoming the gorilla-sized norm in the world of powered hobby products.  When...and IF...it ever becomes a participant among the giants of our hobby...trains..., it will already be ho-hum.  The excitement will be fast departing.

I agree with all who will miss WBB's O3R products.  The realities of today's O3R business are really tough, it would seem.  If it must be, ...R.I.P., WBB.

KD

Last edited by dkdkrd

Agree with a lot of what you say KD, but not all the details.

Lionel has done what you suggested, but without the dangers of someone that doesn't know what they are doing burning down their house while charging Lithium Batteries.  It's called Lionchief.  Takes the power from 3R track.  It is dominating the entry level O market.  Latest version even supports operating from cellphone via bluetooth.  I being a dinosaur, think the Universal remote is the way to go.

Now for those savvy enough, you can remove the center roller and power it with on board batteries (Dead Rail).  Also Gargraves makes 2R version of their track and coincidentally talked to Steve at Ross Booth on Saturday and said he also provides if requested (doesn't inventory it so longer lead time).

Last edited by Rich Melvin

Fair enough.

I don't have ANY experience with Lionchief and universal remote, so I'll leave it at that.  And, yet, can Lionchief run MTH, et al, equipment?  In the world of 2-rail, DCC is an NMRA mature standard that is immensely embraced and appreciated by the scales/gauges using it. 

But, re the track issue...  Bachmann's E-Z track is the standard for starter sets in HO (and N).  Ask Athearn and Walthers.  They use B's E-Z track in their starter sets because it checks all the boxes for that first loop of track...and is expandable, a nice feature for those so inclined.  I'm not sure Ross's sectional track would be considered a 'starter set track' on the same basis as is, say, FasTrack.  And, yes, Lionel has a 2-rail FasTrack...in S gauge, but I seriously doubt they will be a leader in O gauge 'dead rail' DCC-equipped starter sets.

OTOH, now that I think about it, if Steve (Ross) married his sectional 2-rail track to his molded roadbed, it could be a close contender!  Hmmmm...  OTOOH, I doubt he'd find his boardroom sales pitch at Bachmann International very well received...albeit it in a tactful, polite way.

Just another opinion, mind you.

Last edited by Rich Melvin
@BobbyD posted:

I thought it was the Lionel lawsuit they lost.

The lionel lawsuit was the last straw, but it also was Klein was not the best of businessmen from what people have written. He loved the trains, made some really great stuff, but he always seemed to be on the edge during his years in business. It really was a shame, and Lionel put the final nail in the coffin winning that lawsuit--or at least that is my take on it.

I also would be careful about assessing the health of 3 rail O from WBB apparently dropping the ball. Big corporations don't always make wise decisions, they can be blind to opportunities (there are real reasons that most new things come from small companies, that big companies then gobble up; the EV revolution wasn't triggered by a big car company, wasn't that long ago they were saying EVs were golf carts). I think the Williams line could have done well, basically in the MTH rail king or Lionel Lionchief space, if they had offered some kind of command control. Yeah, would have been another system, but one of the advantages had they gone to a bluetooth implementation is that with a wireless system it is a lot easier then having to install yet another wired one, like DCS and Legacy (lot cheaper, too, just need a free phone app and/or a simple remote).

In the end this is just speculation anyway, it seems like WBB is basically living off their existing stuff until that becomes unprofitable, then pfft likely.

@dkdkrd posted:

Fair enough.

I don't have ANY experience with Lionchief and universal remote, so I'll leave it at that.  And, yet, can Lionchief run MTH, et al, equipment?  In the world of 2-rail, DCC is an NMRA mature standard that is immensely embraced and appreciated by the scales/gauges using it. 

But, re the track issue...  Bachmann's E-Z track is the standard for starter sets in HO (and N).  Ask Athearn and Walthers.  They use B's E-Z track in their starter sets because it checks all the boxes for that first loop of track...and is expandable, a nice feature for those so inclined.  I'm not sure Ross's sectional track would be considered a 'starter set track' on the same basis as is, say, FasTrack.  And, yes, Lionel has a 2-rail FasTrack...in S gauge, but I seriously doubt they will be a leader in O gauge 'dead rail' DCC-equipped starter sets.

OTOH, now that I think about it, if Steve (Ross) married his sectional 2-rail track to his molded roadbed, it could be a close contender!  Hmmmm...  OTOOH, I doubt he'd find his boardroom sales pitch at Bachmann International very well received...albeit it in a tactful, polite way.

Just another opinion, mind you.

KD - I want to be sure you know I agree with you!  Especially about the DCC standard, versus MTH and Lionel both doing there own thing in the 1990's.

This has kind of drifted way off topic.  I am gathering some information and will start a new topic on the whole control system "issue".

BTW, I have Bachmann HO E-Z track.  It is interesting they produced it two different ways.  On some the track can be detached from the roadbed.  On some the all the plastic is a single piece with the rails slid in.

KD - I want to be sure you know I agree with you!  Especially about the DCC standard, versus MTH and Lionel both doing there own thing in the 1990's.

This has kind of drifted way off topic.  I am gathering some information and will start a new topic on the whole control system "issue".

BTW, I have Bachmann HO E-Z track.  It is interesting they produced it two different ways.  On some the track can be detached from the roadbed.  On some the all the plastic is a single piece with the rails slid in.

Did or does Bachmann really make HO track that detaches from the roadbed?  I thought it was Atlas that made the HO track that detaches from the roadbed.

The two kinds of Bachmann HO EZ track that I am aware of are the nickel silver silver rails with gray roadbed and the steel alloy rails with black roadbed.  IIRC, the steel alloy track costs about 20-30% less than the nickel silver track 

"guy talking at a trade show "

I believe the guy mentioned, Larry Harrington,  is someone who worked with Jerry Williams back in the day for years,  and then went to Bachmann when they purchased Williams, so he's pretty important in the company and knowledgeable about the product line's track record and its history.  So I take these comments as quite credible, if accurately reported. That said, time will tell, as nothing definite was reported about Williams by Bachmann's short or long term fate.  I agree it's looking grim at the moment when one considers the recent product line.

I don’t know. All we have is a guy talking at a trade show and everyone is writing off WBB. I’m not buying this yet.

Connect the dots. This isn’t just about one guy, who just happens to be Williams veteran Larry Harrington, making a comment. WBB’s mass benching of Williams tooling, the lack of any substantial Williams by Bachmann products in recent catalogs and the sound of critics about promoting new products, plus the blowout sales of all inventory, makes it pretty obvious that Larry is telling it like it is.

For those that talk about the high prices of Williams products in recent years, I would not pay attention to the MSRP's that they show in the catalogs; They are absolutely absurd prices that make no sense at all, but from what I have seen, no dealers of any sort sell modern Williams at anything more than half the MSRP's in the catalogs. For example, any diesels that the catalog says are $4-500 a pop, I've never seen them offered for more than $250, maybe $300, whether it's a hobby shop, eBay, or a dealer at a show. And then of course, they can still be put on sale for much lower prices than that.

Based on the lack of new product in the past several years, I too am afraid that the Williams line is somewhere near the end, and it would be very unfortunate if that is the case. I'm not really a conspiracy theorist, but the fact that we only got a few new freight cars and E-Z Street stuff in the past few years doesn't go unnoticed. I also do think that some of the theories mentioned by other members in this thread about why Williams isn't making much new product, and just rehashing the same 5+ year-old stuff, sound plausible too.

If WBB wants to succeed in this market, they should develop a board that will run on both DCS and TMCC.

The DCS patents will be expiring shortly and TMCC already should have.

If they had a loco that could run on both systems with the detail of the engine SIRT showed for less than a LC+ 2.0 loco, they’d have a hit on their hands.

The good news is that the work to develop that board could be amortized over every locomotive they sell from now until MTH and Lionel break compatibility with their older command locomotives, which they are very unlikely to do.

@Jim R. posted:

Connect the dots. This isn’t just about one guy, who just happens to be Williams veteran Larry Harrington, making a comment. WBB’s mass benching of Williams tooling, the lack of any substantial Williams by Bachmann products in recent catalogs and the sound of critics about promoting new products, plus the blowout sales of all inventory, makes it pretty obvious that Larry is telling it like it is.

Thanks for more info. I don’t follow WBB very closely. Seems like with prices going so high that WBB would be positioned to do better. But maybe not the case.

Years ago WBB stopped promoting their product in our magazine.  It was an all of a sudden pull out of ANY kind of advertising of their product.  When asked why,  the reason given was that they did not think advertising in OGR and on the forum was profitable and that "marketing" could not justify promoting their product in this community / format.  When I pointed out that dozens of threads discussing their product were started in response to ads run by them in the magazine AND that tens of thousands of clicks were taking place on their banner on the forum, the response was on the edge of being negative...sort of a don't bother us attitude.   Frankly, I could not get audience with the power's to be or the marketing team.  The door was pretty much slammed shut.   A similar scenario took place with other advertising venues.

When "top of mind" awareness is lost, it can be difficult to regain.  In addition, pricing of the product in their catalogs was not competitive with other more advanced offerings and went a long way in reducing demand.  All of this along with a couple of years of supply and manufacturing problems due to the COVID situation probably explains much of what is going on currently.  I can tell you this much ... believe Larry when he gives you his opinion and outlook because it is likely based on what has already been decided.

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