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@Big Jim posted:

Kind of late for billboard reefers. Check out the two Oscar Myer Cars on the head end!

https://www.facebook.com/BigBo...eos/1123409964834855

As long as the cars were leased or owned and in captive service for Oscar Mayer, the normal "billboard" rules wouldn't apply.  Dubuque Packing, Needham Packing and Pepper Packing cars ran into the 60's.

The concern about billboard reefers that were general service reefers that could be loaded by any company.   XYZ Company would complain about loading their products into a car advertising competitor ABC's product.

Rusty

Last edited by Rusty Traque

Ya, billboard reefers were never actually 'outlawed'. The rule that came out in the thirties was due to the problems with backhauls (or lack thereof) as Rusty mentions. IIRC the new rule was if the lettering on the car was smaller than 18", a shipper had to accept it, even if it was lettered for a rival company. However if the lettering was larger than 18", other shippers could refuse to use it, and the car's owner/lessee had to be prepared to pay the railroad to ship the car back empty (and I believe paying more than the normal rates, to make up for the railroad's lost revenue).

Of course, this didn't apply to railroads, who about that time began using large 'billboard' lettering, large heralds, and slogans advertising their freight and passenger service.

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OGR Publishing, Inc., 1310 Eastside Centre Ct, Suite 6, Mountain Home, AR 72653
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