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Joeceleb posted:

When I was a kid I remember going to my uncle's house and he was always drinking Schaefer beer.

Does anyone remember what NY team Schaefer sponsored? 

My guess would be the Brooklyn Dodgers and then the NY Mets. Rheingold was definitely the beer of the NY Yankees during my younger years.

And where does the Schaefer name come from?

TY all.

Joe

Nope Rheingold was always the beer of the NY Mets   A friend of mine just told me a story of when it was re-introduced by Liebman grandkids in the late 90's  One weekend all they served at Shea Stadium was Rheingold like the old days  There was almost a riot by the beer snobs that got used to the craft beers that were available.  Schaefer bought a regional Baltimore beer in the 60's called Gunther and they sponsored the Baltimore Orioles and Colts  Their name was on the scoreboard for many years   After Rheingold started its decline in the 70's Schaefer sponsored the Mets for a couple of years before they went out  I think it was around 1977

DVjyQbxVoAEZxso

 

Schaefer was the beer of the Brooklyn Dodgers

1d9b56a58c84a369f3b0115f28ca9b65

Ballantine was the beer of the New York Yankees

yogi-berra-don-larsen-new-york-yankees-autographed-16-x-20-1956-world-series-first-pitch-photograph-with-10856-inscription-jsa3-t5947583-2000

Knickerbocker was the beer of the NY Giants

6e4241e6bac65c5e33d6bd423cda95cf

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mike.caruso posted:
Jim D posted:

 All the employees  would walk around with their own mug. They could drink beer all day long. 

Jim D.

It's called "Quality Control."   

It wasnt only the factory workers  Schaefer had a garage in Maspeth to store their trucks  When I first started with IBM I used to go there to take service calls. All the truck drivers drank all the beer they wanted  You would never see that happen today

This is Kent Ave.  A couple of those trucks look crooked dont they

06-05-2005-12-50-45am

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bluelinec4 posted:
Joeceleb posted:

When I was a kid I remember going to my uncle's house and he was always drinking Schaefer beer.

Does anyone remember what NY team Schaefer sponsored? 

My guess would be the Brooklyn Dodgers and then the NY Mets. Rheingold was definitely the beer of the NY Yankees during my younger years.

And where does the Schaefer name come from?

TY all.

Joe

Nope Rheingold was always the beer of the NY Mets   A friend of mine just told me a story of when it was re-introduced by Liebman grandkids in the late 90's  One weekend all they served at Shea Stadium was Rheingold like the old days  There was almost a riot by the beer snobs that got used to the craft beers that were available.  Schaefer bought a regional Baltimore beer in the 60's called Gunther and they sponsored the Baltimore Orioles and Colts  Their name was on the scoreboard for many years   After Rheingold started its decline in the 70's Schaefer sponsored the Mets for a couple of years before they went out  I think it was around 1977

DVjyQbxVoAEZxso

 

Schaefer was the beer of the Brooklyn Dodgers

1d9b56a58c84a369f3b0115f28ca9b65

Ballantine was the beer of the New York Yankees

yogi-berra-don-larsen-new-york-yankees-autographed-16-x-20-1956-world-series-first-pitch-photograph-with-10856-inscription-jsa3-t5947583-2000

Knickerbocker was the beer of the NY Giants

6e4241e6bac65c5e33d6bd423cda95cf

Every Yankees home run was a Ballantine blast! Dad being a diehard Yankees fan that's the only beer in our house growing up.

Mike

My uncle loved his quart bottle of Schaefer in the evening, usually while reading a "pulp" fiction novel. He was a decorated  WW II vet who served in the 1st Infantry Division (Big Red One) and saw action in North Africa, Anzio and Normandy. He lived with our family in Woodhaven, Queens, NY when I was a young man in the 1950's. He was an elevator operator in the Empire State Building, still my favorite NYC skyscraper along with the Chrysler Building! Ah, memories!

Last edited by Tinplate Art
Tinplate Art posted:

My uncle loved his quart bottle of Schaefer in the evening, usually while reading a "pulp" fiction novel. He was a decorated  WW II vet who served in the 1st Infantry Division (Big Red One) and saw action in North Africa, Anzio and Normandy. He lived with our family in Woodhaven, Queens, NY when I was a young man in the 1950's. He was an elevator operator in the Empire State Building, still my favorite NYC skyscraper along with the Chrysler Building! Ah, memories!

My father was also in the 1st.  And saw the same action.  Headquarters Artillary I believe.  I wonder if they ever met?

Chris: I believe the 1st had more casualties than any other division probably due to their dangerous missions! My uncle sustained multiple shrapnel wounds but was never shot. He turned down a few battlefield commissions, preferring to serve as a private! He had to be drawn out about his combat experiences, and was generally reticent! He often mentioned those d**n German 88's, probably the cause of his wounds!

Last edited by Tinplate Art
ezmike posted:
bluelinec4 posted:
Joeceleb posted:

When I was a kid I remember going to my uncle's house and he was always drinking Schaefer beer.

Does anyone remember what NY team Schaefer sponsored? 

My guess would be the Brooklyn Dodgers and then the NY Mets. Rheingold was definitely the beer of the NY Yankees during my younger years.

And where does the Schaefer name come from?

TY all.

Joe

Nope Rheingold was always the beer of the NY Mets   A friend of mine just told me a story of when it was re-introduced by Liebman grandkids in the late 90's  One weekend all they served at Shea Stadium was Rheingold like the old days  There was almost a riot by the beer snobs that got used to the craft beers that were available.  Schaefer bought a regional Baltimore beer in the 60's called Gunther and they sponsored the Baltimore Orioles and Colts  Their name was on the scoreboard for many years   After Rheingold started its decline in the 70's Schaefer sponsored the Mets for a couple of years before they went out  I think it was around 1977

DVjyQbxVoAEZxso

 

Schaefer was the beer of the Brooklyn Dodgers

1d9b56a58c84a369f3b0115f28ca9b65

Ballantine was the beer of the New York Yankees

yogi-berra-don-larsen-new-york-yankees-autographed-16-x-20-1956-world-series-first-pitch-photograph-with-10856-inscription-jsa3-t5947583-2000

Knickerbocker was the beer of the NY Giants

6e4241e6bac65c5e33d6bd423cda95cf

Every Yankees home run was a Ballantine blast! Dad being a diehard Yankees fan that's the only beer in our house growing up.

Mike

Mel Allen sounded sometimes like he had a few Ballantine's when he was broadcasting a Yankees game.

John Pignatelli JR. posted:

I still have not heard anything of a Philly beer called Joe's beer, "ORTLIEB'S" It was a beer one does not brag one drank. 

I never personally had a Joes beer but they are a very interesting company  They did have a New York Connection.  They marketed McSorlys ale which was brewed by Rheingold  Ortliebs was a very small company and they lasted so long because they marketed Joes beer as a craft beer which alot of people liked

bluelinec4 posted:
Jim D posted:

 All the employees  would walk around with their own mug. They could drink beer all day long. 

Jim D.

It wasnt only the factory workers  Schaefer had a garage in Maspeth to store their trucks  When I first started with IBM I used to go there to take service calls. All the truck drivers drank all the beer they wanted  You would never see that happen today

I guess it was industry wide.

When I was a young man, my work sometimes took me into the old Pabst Brewery in Newark. I would always grab one or two ice cold ones out of one of the fridges. 

The brewery had a beer bottle on the roof .....

pabst1

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EBT Jim posted:
I guess it was industry wide.

When I was a young man, my work sometimes took me into the old Pabst Brewery in Newark. I would always grab one or two ice cold ones out of one of the fridges. 

The brewery had a beer bottle on the roof .....

pabst1

I remember that well   It was actually Hoffman soda before Pabst moved in   Could you guess the inspiration for this building

bottle

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bluelinec4 posted:
mike.caruso posted:
Jim D posted:

 All the employees  would walk around with their own mug. They could drink beer all day long. 

Jim D.

It's called "Quality Control."   

It wasnt only the factory workers  Schaefer had a garage in Maspeth to store their trucks  When I first started with IBM I used to go there to take service calls. All the truck drivers drank all the beer they wanted  You would never see that happen today

This is Kent Ave.  A couple of those trucks look crooked dont they

06-05-2005-12-50-45am

I guess the budweiser driver had a few also  and parked in the schaefer lot.

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