Continuing the series of beer cars from local breweries in New York we have announced our fifth beer car   This one is for the Forest Brewing Company.  This one was inspired by William1's beer can collection that was posted on our Schaefer beer car post. One of his cans was for Gablingers beer and it is a piece of beer history

Rheingold was originally known as Liebman Brewing  It was run by the Liebman family along with some Jewish immigrants that fled the Nazi's.   They ran two breweries in the early 1960's  Bushwick Brooklyn and Orange New Jersey.  They were New York's number one beer controlling 35% of beer sales.  They couldn't compete with the National Breweries  In 1963 it was sold to Pepsi Cola  They changed the name of the breweries to Forest Brewing from Liebman Brewing.  Forest was selected because the Bushwick Brewery was on Forest Street.  They hired a guy named Joseph Owades as a Vice-President Technical Projects.  He developed Gablingers which was America's first Light beer.  The marketing of it killed it as their ad campaign called it diet beer.  They were sued by some people that said they really weren't dietetic which led them to add the line on the front of the can "Not dietetic or Therapeutic"     Gablingers was originally brewed in Orange New Jersey.  Pepsi moved the  brewing of Gablingers to the Pepsi bottling plant in New Bedford Ma as a way to seperate it from Rheingold  The marketing never worked  They sold the formula to Meister Brau when Rheingold was in its demise .  Meister Brau was another company in trouble and were purchased by Miller brewing which changed the name to Miller Lite with a great ad campaign  The rest is history  " Less Filling  Tastes Great.  Its America's first and best selling Light beer "

The man on the logo was a real person named Hersch Gablinger, a Swiss researcher who developed the technique for eliminating carbohydrates from beer.

The guy Joseph Owades also was the brewing consultant that worked for Boston Beer and developed Samuel Adams.

Our car is a 40 foot Steel sided reefer from MTH's Premier line with the Gablinger logo on one side and the Rheingold logo on the other.

 

  • Intricately Detailed, Durable ABS Body
  • Metal Wheels and Axles
  • Die-Cast 4-Wheel Trucks
  • Operating Die-Cast Metal Couplers
  • Colorful, Attractive Paint Schemes
  • Opening Doors
  • Fast-Angle Wheel Sets
  • Needle-Point Axles
  • 1:48 Scale Dimensions
  • Unit Measures: 11 5/8" x 2 3/4" x 3 9/16"
  • Operates On O-31 Curves

 

 gab1

 gab2

There will be 2 numbers available on the car.  The numbers are in honor of one of our founding members who passed away, Marty Horning.  The numbers are of his birthday and his passing date.  Delivery will be about April 2019    

Order forms are available at our website www.njhirailers.com/njhr-store

This was the can from William1's post

9F7347A3-CBF6-4308-B366-0DDD7EB0125F

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Apples55 posted:

I’m in for one... how could I pass up a diet beer!!!

OHHHHHHHH Nooooooooo   Don't call it diet beer  The sale of the car may bomb as bad as the sale of the beer.  Call it  AMERICA'S FIRST LIGHT BEER     or say it tastes great or its less filling

bluelinec4 posted:
Apples55 posted:

I’m in for one... how could I pass up a diet beer!!!

OHHHHHHHH Nooooooooo   Don't call it diet beer  The sale of the car may bomb as bad as the sale of the beer.  Call it  AMERICA'S FIRST LIGHT BEER     or say it tastes great or its less filling

Mea Culpa...

B3B5AB04-12FE-4540-95F1-FFC37FBB0E8C

Paul

Techno-Peasant of the First Order

Provisionary Member - Brotherhood of the Crappy Basement Layout

 TCA 15-70689

LCCA RM-39621

LOTS RM-9326

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I ordered 6. 

As a follow up, this will be a truly limited edition from the NJ HiRailers, not that the other weren’t because they sold out.

As of this morning we have had robust sales we announced this yesterday.

The car will go nicely with the R&H, Piels a the Schaefer car that was just delivered.

Thank you for your support!

 

TCA, METCA, LCCA, LRRC, MTHRRC, Atlas Golden Spike Club Charter Member, Bergen County Model RRC and NJ HiRailers Member.

 

If you haven't checked out the new NJ HiRailers website please do. Go to the "Photos" page to see galleries of our events and check the "What's New" page periodically to see what we've added.

 

 

 

Thanks to those that have ordered already, great start.  Thanks Don, Thanks DK122TRAINS

 

TCA, METCA, LCCA, LRRC, MTHRRC, Atlas Golden Spike Club Charter Member, Bergen County Model RRC and NJ HiRailers Member.

 

If you haven't checked out the new NJ HiRailers website please do. Go to the "Photos" page to see galleries of our events and check the "What's New" page periodically to see what we've added.

 

 

 

Team,

These cars are selling out fairly quickly, if you have not purchase one or two, now is the time. We will be formally placing our order with MTH and like the previous cars, they sold out. 

The NJ Hirailer are pleased to announce a limited edition MTH Rheingold/Gablinger's 40' Steel Sided Reefer. Two road numbers are available # 04261942 & # 02092013, The price per care is $69.99 and shipping for a up to 2 cars is $9.95.

Order at http://www.njhirailers.com/njhr-store or download the form and mail it in. 
 
Thanks for your support.
 
Kevin 
 
 
 

 

TCA, METCA, LCCA, LRRC, MTHRRC, Atlas Golden Spike Club Charter Member, Bergen County Model RRC and NJ HiRailers Member.

 

If you haven't checked out the new NJ HiRailers website please do. Go to the "Photos" page to see galleries of our events and check the "What's New" page periodically to see what we've added.

 

 

 

Although I'm not interested in these cars, I do want to thank you for the link to your club's website. I'm enjoying looking at all the great photo albums.

That's one helluva layout, and the "Trainstock" events look great; especially the food. I think I saw some manicotti being dished up in one of the pictures(?) Since I'm originally from Connecticut and have had good East Coast Italian, I just may have to come back there sometime and partake! 

Mark (now) in Oregon

Also, just as an FYI, the pricing goes to $79.99 plus the $9.99 after we ship the first unit. Please save yourselves a few bucks and get your orders in ASAP. I want to make sure everyone who wants one / two gets them at the current price point.

 

TCA, METCA, LCCA, LRRC, MTHRRC, Atlas Golden Spike Club Charter Member, Bergen County Model RRC and NJ HiRailers Member.

 

If you haven't checked out the new NJ HiRailers website please do. Go to the "Photos" page to see galleries of our events and check the "What's New" page periodically to see what we've added.

 

 

 

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