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I don't dislike or like the logo, but I think I understand their attempt at "little of this and a little of that era" mixture to the design.

 

Maybe Lionel is saving it's best design offering for their 125th anniversary, or we missed the "true" collector's angle to #115 which is really a factory defect: 1900 to 2015 is 116 years.

Nothing wrong about promoting this milestone and I am OK with the logo selected. Why not take advantage of a long history in the business and capitalize on this when you can.

 

Probably all of the products related to the 115th Anniversary will sell well, including the silver plated Berkshire.

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OGR Publishing, Inc., 1310 Eastside Centre Ct, Suite 6, Mountain Home, AR 72653
800-980-OGRR (6477)
www.ogaugerr.com

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