bigkid posted:Joe Hohmann posted:bigkid posted:
a car brand that only attracts 'old men' (Buick, anyone?)
Buick also is attractive to Chinese Communists. It's the top seller in China.
The Buicks sold in China are not the same models sold here (the Envoy I believe is made there though), but that misses the point.Buick in the US is known as an old man car, its buying demographics have the typical buyer late 40s and up, and for the long term that isn't good,it is why Olds was shut down. Buick knows that,it is why its advertising leans heavily on 'this isn't your father's Buick', or you see ads featuring these young,hip urban types 'that's a Buick???'.
And the analogy is clear, you don't attract new audience you die off,you need to attract new blood in the long run.
I like old Buicks. Dad had a 1959 Electra 225 and when I was a young man I had a 1953 Super. You could work on those but today's Buicks as well as any other car built today are to complex.